HOW DOES A LEGACY BRAND REDEFINE ITS IMAGE WITH THE LAUNCH OF THEIR HOLIDAY LINE? LANDS END IS A WELL KNOWN RETAILER WITHOUT A UNIQUE VOICE TO DIFFERENTIATE ITSELF WITHIN THEIR CATEGORY.

GIVE THEIR LOYAL FOLLOWERS A BACKSTORY TO ACCOMPANY THE NEW PRODUCT LINE, BY CREATING A PHYSICAL PLACE THE EMBODIES THEIR BRAND.* I WAS CONTRACTED BY THE BRAND CD, AS STYLIST TEAM MEMBER TO EXECUTE THE IMAGES SHOWN HERE.

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