INTERFACE NEEDED TO LAUNCH ITS OCEAN-INSPIRED, RECYCLED NEW CARPET LINE TO ARCHITECTURAL AND INTERIOR DESIGN WORLD, WHILE AT THE SAME TIME INTRODUCE ITSELF TO THE CONSUMER AUDIENCE, WHO WHERE UNAWARE OF THEIR EXISTENCE.

CREATE A PRINT CAMPAIGN, SHOWROOM EXPERIENCE, BRAND VOICE, PRODUCT NAMING SYSTEM, AND SOCIAL MEDIA 'ACT' TO DRIVE AWARENESS THAT THE NEW 'NET EFFECT' LINE OF CARPET TILES ARE PARTIALLY MADE FROM RECYCLED GHOST NETS FROM THE CORAL REEFS OVERSEAS.