ASHFORD WANTED TO SEPARATE FROM THE ONLINE UNIVERSITY MASSES BY PUSHING AGAINST THE IVY LEAGUE BRICK AND MORTAR OPTIONS STUCK IN THE LAST CENTURY.

A FULL 360 CAMPAIGN THAT BROUGHT TECHNOLOGY TO THE FOREFRONT. OWNING THE POSITIONING OF 'TECHNOLOGY CHANGES EVERYTHING' TO ENTICE POTENTIAL STUDENTS TO RETHINK THE STIGMA OF AN ONLINE DEGREE. THE CAMPAIGN LED TO AN UPRECIDENTED AMOUNT OF CALLS, APPLICATIONS AND INCREASED THE OVERALL CALIBUR OF NEW ENROLLING STUDENTS.